Project-04 and Its Challenge
SOPER was born in Via Soperga - Milan’s NoLo district, where ideas take shape amid influences and dynamics of an urban context brimming with inspiration and constant evolution.
The project aims to blend, in an accessible and sustainable way, the quality of prestigious objects recovered from the past with the enthusiasm and energy of new horizons made of stories, passion, colors, and trends.
We offer exclusive products, primarily rooted in watchmaking concepts from the ‘80s and ‘90s, bringing joy and style to our audience.
Your Evolutionary Model
SOPER applies an Evolutionary Model to carefully selected vintage pieces, giving them fresh perspectives through a bold process of soft rebranding & renaming.
The experimentation begins with timepieces that need no introduction—legendary brands and tireless Swiss quartz movements—until it finds the perfect balance between watchmaking, visual, and narrative art.
The watches undergo a check-up and any necessary technical or aesthetic interventions, then are equipped with our Strap entirely made from recycled rubber. A box for moments of rest, a cloth for cleaning, and an ID card with the product’s key details complete the set. They’re also SOPER Project-04 — and eco-friendly too.
Our time over vision
Choosing consciously today means focusing on products designed to last, with the goal of enhancing what already exists while minimizing the consumption of new resources.
The watches SOPER are statements of style and sustainability, with an innovative spirit yet a retro charm, eager to be worn and brought back into the spotlight. They are unique pieces, often defined by the futuristic designs of their era, ready to tell new stories on the wrist.
Forgotten somewhere, whether new or previously cherished elsewhere, they fear neither the passage of time nor comparisons with their mechanical counterparts, because they know they are simply different. They require no special maintenance and are designed to accompany and distinguish you with lightness and versatility.